Science is all about testing and observing to develop a deeper understanding of the world around us. This knowledge is then used to inform the creation of theories that can then be tested and verified. This scientific method can lead to improvements in lives, such as new treatments for diseases and medical advancements. Business however, is all about identifying needs and constructing new products that meet these needs while also considering growth opportunities profits, profit margins, and the social benefits. Science and business are an effective combination.
The most successful science breakthroughs are without the backing of the business community, which recognizes the need for the invention and wants to see it come to market. In many cases, this means that scientists have to be savvy in the business of things.
One way is through the increasing use of science to business (S2B) marketing, which helps researchers more effectively market and sell their work while protecting intellectual property. Some universities have set up S2B centers and journals are devoted to boosting S2B.
However, there's also an opportunity for "softer" skills of business, which aid to create a strong base for success. This includes critical thinking, communication, and managing projects. This is the reason that top universities such as Woxsen offer undergraduate programs that provide students with the tools needed to succeed in the workplace. The Bachelor's of Science in Business is a 120-credit program which offers a choice of concentrations in Accounting Systems, Management Information Systems, Marketing, and Innovation and Entrepreneurship.